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I have this notion that if there is a thought process behind art, then it classifies as a design. One revelation that happened to me during my coursework in human-centric & architecture design is to understand for whom you are designing something. This makes it of paramount importance to understand the impact of psychology on space and vice versa. With an innate desire to understand people and everything around them, I focus on how they can co-exist in a meaningful manner through a Spatio-temporal lens
While mastering the art of design, I realized there is a major skill I have missed focusing on; the art of communication. I felt that it doesn’t matter how great the design is, if you are not able to make the one you are designing for, understand. However, not everything can be explained verbally nor should one be bound to it. Thus, during my master's, I focused on multiple ways of communication like poetry, visual storytelling, cinematography etc., and tried to understand their impact on emotional value. Exploring different mediums and methodologies has been part of my journey.

Yo Pasta
To design a pack for a hypothetical FMCG food product. The focus is to design the label (trade dress) of the product/brand. The function of the label is to visualize the information about the product contained the pack. A well-designed label employs principles of persuasion and visual hierarchy to grab the attention of its intended audience by sharing the benefits of consuming the product.

Virtual IDC
Everything around us has a story to tell, living or otherwise. Whenever we talk about the documentation of a building, people most likely speak about the structural & technical aspects of it, even knowing that there is a story that is also being documented. These stories are told by the details, textures, weathering of the spaces, distress visuals, decals, properties present in/on the building as part of the visual documentation.

IDC-Golden Jubliee
An illustration designed for the IDC-SCHOOL OF DESIGN, IITB Golden jubilee.
The IDC front foyer, Gulmohar tree, pencil sculpture near infinity corridor, Foyer bench infront of IDC library and the Iconic Bauhaus windows are the key elements that connects every student, faculty and alumni with the department are used in the illustration.











